Website Design & UX

Below are some of the most important elements to keep in mind when designing a website


  • Modern websites contain more visuals and interactive elements to sand out from the competitive world (Pines, B., 2018)


  • Make it simple and easy to read: users first scan the websites and then decide if they want to read something on it or not. Thus, making your website scannable and easy-to-navigate is crucial. (Pines, B., 2018)


  • Make it easy to find action buttons. Place CTA buttons on the top of the page where users can find they easily and reserve a colour for those buttons and do not use it for anything else. (Kucheriavy, A., n/a)


  • Focus on loading time: loading time should be between 1-2 seconds for a website. If loading time is more than 2.5 seconds, the website is in slow category and risks that users leave the website. How to fix this: minify images, CSS and JavaScript and reduce HTTP requests.


  • Use responsive web design that automatically fit to smartphone, tablet and other devices.


  • Use fonts that are easy to read and large enough to read easily on smartphone. Use short paragraphs and leave white spaces between each paragraph to make it easier for users to read. (Pines, B., 2018)


  • Place high priority information on the top of the page and additional information in the middle or the bottom of the page. (Pines, B., 2018)



Pines, B. (2018) Web Design Depot “7 UX Principles for Creating a Great Website” [Online] Available at: [Accessed 10 January 2020]

Kucheriavy, A. (n/a) Intechnic “Top 100 UX Design Tips from a User Experience Master” [Online] Available at: [Accessed 10 January 2020]