A well-written blog post or newsletter is useless if it does not reach its target audience. SEO is a strategy to drive traffic to your website or social media channels.
It is crucial to write SEO friendly content with using strong keywords and being aware of the latest search engine, such as Google, algorithms.
Unique title pages, tags and image alt texts to images can significantly improve a webpage’s performance, thus increase traffic and sales.
Content Marketing & Social Media Skills
Content marketing and social media skills have become crucial part of digital marketing. Content marketing does not only mean to create post regularly and consistently. It involves how to write SEO friendly contents, high quality and compelling videos, podcasts, blogs, emails, web content and the list goes on.
You need to be able to segment your audience and personalise your contents as well as “strategize based on a given client’s overarching business goals, develop a campaign that involves an effective strategy, and monitor analytics as well.” (Digital Marketing Institute, n/a)
Design & Visualisation Skills
Either we are talking about a post on social media or website design, visualisation and design is a core element in digital marketing. A social media post with easy-to-understand, compelling, high quality image can get 94% more views compared to post without relevant image. (Quick Sprout, 2019)
Rules of using images:
- Should be easy to understand
- Use a variety of image types and formats (for example: infographic, screenshots, photos etc.)
- Make sure you have copyright from the website you are using an image from or use free stock images but avoid overused images
- Optimise your visuals with keywords for SEO and hashtags for social media
- Add social sharing buttons
- Use link-post and image post formats to share your posts
- Add image alt text on your website
(Tamble, M., 2019)
Digital Marketing Institute (n/a) “7 Essential Skills Every Digital Marketer Should Know” [Online] Available at: https://digitalmarketinginstitute.com/en-gb/blog/7-essential-skills-every-digital-marketer-should-know [Accessed 09 January 2020]
Quick Sprout (2019) “The Ultimate Guide to Creating Visually Appealing Content” [Online] Available at: https://www.quicksprout.com/the-ultimate-guide-to-creating-visually-appealing-content/ [Accessed 09 January 2020]
Tamble M. (2019) Social Media Today “7 Tips for Using Visual Content Marketing” [Online]
Available at: https://www.socialmediatoday.com/news/7-tips-for-using-visual-content-marketing/548660/ [Accessed 09 January 2020]