Tag: social media

  • The Power of User Generated Content (UGC)

    The Power of User Generated Content (UGC)

    2020 was the year of pandemic and it is not a surprise that it left businesses with tight marketing budget. Many businesses struggled with content creation too because due to lockdown creative companies were not able to create professional contents for their clients. Thus, businesses were forced to refrain their online marketing. As a result, […]

  • Shoppable Posts on Social Media

    Shoppable Posts on Social Media

    Those old days are long gone when we used social media only to find and follow our schoolmates, old friends and colleagues. A lot has changes since brands and businesses have discovered social media platforms and started reaching us with their posts and adverts. By the 21st century, the borders between browsing and buying have […]

  • Emerging Digital Marketing Trends

    Emerging Digital Marketing Trends

    We all know that digital marketing is an ever-changing world. Techniques and strategies worked 1-2 years ago may not work anymore. Trends are constantly and rapidly changing and new technological features emerge. In this blog post I discuss emerging digital marketing trends to keep an eye on. Ephemeral Content Figure 1 Instagram Story Templates   […]

  • Capability Audit & SWOT Analysis

    Capability Audit & SWOT Analysis

    A Brief Introductory Overview   Chosen Organisation: Inception Group Limited When the company were set up: 2009 (Craft, 2020) Main products/services: Inception Group is an entrepreneurial company that owns and runs 6 unique brands and 12 different locations of bars, restaurants and clubs all over in London. (LinkedIn, 2020) Restaurants, clubs and bars: Cahoots, Barts, […]

  • About Social Media Advertising

    About Social Media Advertising

    Among digital marketing essentials, such as SEO, email marketing, PPC (pay-per-click) advertising and content marketing, social media “perceived as the best marketing tool to advertise as it is cost effective, time efficient and it directly appeals the people present in any specific community.” (Tribulant, 2018) Digital Era A recent research by Hootsuite shows that the […]

  • Personal Branding

    Personal Branding

    The Importance of Personal Branding Personal branding is different to corporate branding: corporate branding focuses on a product or service whereas personal branding’s focus is on the person. “The unique combination of skills and experiences that make you you.” (Brand Yourself, n/a) In the digital era we are living today, anything can be a brand, […]

  • Inbound & Social Media Marketing

    Inbound & Social Media Marketing

    Waterstones’ and The Westminster Collection’s Approach to Inbound Marketing Waterstones Clear and logical headings and subheadings with logical subcategories High-quality images on the website Variety of call-to-actions (CTA) about new book launches, competitions etc. to attract users’ attention and arouse curiosity Searching panel is highly visible to search for specific products or information ‘Help’, ‘FAQ’ […]

  • Evolution of Digital Marketing

    Evolution of Digital Marketing

    Interned has revolutionised not only communication, but our everyday lives. The time of using Internet has significantly increased over the past few years and show no signs of slowing down. Nowadays Internet has more than 2.5 billion users worldwide and has revolutionised media consumption, accelerated user connection through instant messages, online forums and social networks […]