Tag: Pinterest

  • Post Pandemic Shopping Behaviour – The Rise of Social Commerce

    Post Pandemic Shopping Behaviour – The Rise of Social Commerce

    The pandemic outbreak in 2020 forced businesses to rethink their entire marketing strategy. Those heavily relied on their brick-and-mortar presence had to find new ways to survive. This led modern trends, such as eCommerce and social commerce supercharged overnight. – says Carl Hutchinson in one of Retail Week’s recent articles. (C., Hutchinson, 2021) Those who […]

  • Shoppable Posts on Social Media

    Shoppable Posts on Social Media

    Those old days are long gone when we used social media only to find and follow our schoolmates, old friends and colleagues. A lot has changes since brands and businesses have discovered social media platforms and started reaching us with their posts and adverts. By the 21st century, the borders between browsing and buying have […]