Tag: digital marketing

  • How to Use TikTok for Business Purposes

    How to Use TikTok for Business Purposes

    If you are a business, TikTok could be a great channel to build brand awareness, gain new followers and convert them into customers. Due to the fact that many brands have just started discovering the potential in TikTok, the competition is relatively low at the moment.   TikTok Users Although, TikTok users are typically from […]

  • The Power of User Generated Content (UGC)

    The Power of User Generated Content (UGC)

    2020 was the year of pandemic and it is not a surprise that it left businesses with tight marketing budget. Many businesses struggled with content creation too because due to lockdown creative companies were not able to create professional contents for their clients. Thus, businesses were forced to refrain their online marketing. As a result, […]

  • Shoppable Posts on Social Media

    Shoppable Posts on Social Media

    Those old days are long gone when we used social media only to find and follow our schoolmates, old friends and colleagues. A lot has changes since brands and businesses have discovered social media platforms and started reaching us with their posts and adverts. By the 21st century, the borders between browsing and buying have […]

  • Capability Audit & SWOT Analysis

    Capability Audit & SWOT Analysis

    A Brief Introductory Overview   Chosen Organisation: Inception Group Limited When the company were set up: 2009 (Craft, 2020) Main products/services: Inception Group is an entrepreneurial company that owns and runs 6 unique brands and 12 different locations of bars, restaurants and clubs all over in London. (LinkedIn, 2020) Restaurants, clubs and bars: Cahoots, Barts, […]

  • Mobile App Review: Zara, Pretty Little Thing & River Island

    Mobile App Review: Zara, Pretty Little Thing & River Island

    Brief You will advise a successful retailer on how they could use a mobile app to improve their digital marketing. For the purpose of this assignment, you must choose one successful retailer to be your client. The client can a retailer in any category (i.e. a retailer that sells clothes, groceries, shoes, electronics, cosmetics, real […]

  • The Best Examples of Content Marketing in the Travel Industry

    The Best Examples of Content Marketing in the Travel Industry

    Hello. In this video I am going to show four excellent examples of content marketing. Two of these examples are video content because video content is more and more popular these days and show no sign of slowing down. According to a recent survey by HubSpot, in 2018 more than half of the customers preferred […]

  • Inbound & Social Media Marketing

    Inbound & Social Media Marketing

    Waterstones’ and The Westminster Collection’s Approach to Inbound Marketing Waterstones Clear and logical headings and subheadings with logical subcategories High-quality images on the website Variety of call-to-actions (CTA) about new book launches, competitions etc. to attract users’ attention and arouse curiosity Searching panel is highly visible to search for specific products or information ‘Help’, ‘FAQ’ […]

  • Evolution of Digital Marketing

    Evolution of Digital Marketing

    Interned has revolutionised not only communication, but our everyday lives. The time of using Internet has significantly increased over the past few years and show no signs of slowing down. Nowadays Internet has more than 2.5 billion users worldwide and has revolutionised media consumption, accelerated user connection through instant messages, online forums and social networks […]