The Best Examples of Content Marketing in the Travel Industry
Hello. In this video I am going to show four excellent examples of content marketing. Two of these examples are video content because video content is more and more popular these days and show no sign of slowing down. According to a recent survey by HubSpot, in 2018 more than half of the customers preferred […]
Personal Branding
The Importance of Personal Branding Personal branding is different to corporate branding: corporate branding focuses on a product or service whereas personal branding’s focus is on the person. “The unique combination of skills and experiences that make you you.” (Brand Yourself, n/a) In the digital era we are living today, anything can be a brand, […]
Inbound & Social Media Marketing
Waterstones’ and The Westminster Collection’s Approach to Inbound Marketing Waterstones Clear and logical headings and subheadings with logical subcategories High-quality images on the website Variety of call-to-actions (CTA) about new book launches, competitions etc. to attract users’ attention and arouse curiosity Searching panel is highly visible to search for specific products or information ‘Help’, ‘FAQ’ […]
Evolution of Digital Marketing
Interned has revolutionised not only communication, but our everyday lives. The time of using Internet has significantly increased over the past few years and show no signs of slowing down. Nowadays Internet has more than 2.5 billion users worldwide and has revolutionised media consumption, accelerated user connection through instant messages, online forums and social networks […]