Evolution of Digital Marketing
Interned has revolutionised not only communication, but our everyday lives. The time of using Internet has significantly increased over the past few years and show no signs of slowing down. Nowadays Internet has more than 2.5 billion users worldwide and has revolutionised media consumption, accelerated user connection through instant messages, online forums and social networks […]
An Overview of One Element of Apple’s Extended Marketing Mix – Promotion
According to Forbes, Apple was the world’s first most valuable brand in 2018. (Forbes, 2018) Apple uses both inbound (such as blogs, videos and social media channels) and outbound (such as TV advertisements, magazine advertisements, billboards and posters) marketing technics to promote and introduce their products. Apple offers a wide variety of innovative hardware and […]