Category: Marketing

  • The Power of User Generated Content (UGC)

    The Power of User Generated Content (UGC)

    2020 was the year of pandemic and it is not a surprise that it left businesses with tight marketing budget. Many businesses struggled with content creation too because due to lockdown creative companies were not able to create professional contents for their clients. Thus, businesses were forced to refrain their online marketing. As a result, […]

  • Shoppable Posts on Social Media

    Shoppable Posts on Social Media

    Those old days are long gone when we used social media only to find and follow our schoolmates, old friends and colleagues. A lot has changes since brands and businesses have discovered social media platforms and started reaching us with their posts and adverts. By the 21st century, the borders between browsing and buying have […]

  • Emerging Digital Marketing Trends

    Emerging Digital Marketing Trends

    We all know that digital marketing is an ever-changing world. Techniques and strategies worked 1-2 years ago may not work anymore. Trends are constantly and rapidly changing and new technological features emerge. In this blog post I discuss emerging digital marketing trends to keep an eye on. Ephemeral Content Figure 1 Instagram Story Templates   […]

  • Capability Audit & SWOT Analysis

    Capability Audit & SWOT Analysis

    A Brief Introductory Overview   Chosen Organisation: Inception Group Limited When the company were set up: 2009 (Craft, 2020) Main products/services: Inception Group is an entrepreneurial company that owns and runs 6 unique brands and 12 different locations of bars, restaurants and clubs all over in London. (LinkedIn, 2020) Restaurants, clubs and bars: Cahoots, Barts, […]

  • Facebook Advertising Best Practices

    Facebook Advertising Best Practices

    What key objectives can be satisfied with Facebook advertising?   1. Awareness Awareness is about to tell people what makes a business different from its competitors. Awareness is generating interest in a business’ products or services and tell people why the business is valuable to them. (Facebook, n/a) Example: someone opens a party shop and […]

  • About Social Media Advertising

    About Social Media Advertising

    Among digital marketing essentials, such as SEO, email marketing, PPC (pay-per-click) advertising and content marketing, social media “perceived as the best marketing tool to advertise as it is cost effective, time efficient and it directly appeals the people present in any specific community.” (Tribulant, 2018) Digital Era A recent research by Hootsuite shows that the […]

  • Email Marketing Best Practices

    Email Marketing Best Practices

    Email marketing is still the most effective way to reach audience. It is about delivering valuable content to the right person to the right time. In the digital era, however, people are bombarded emails every day and it is challenging for marketers to stand out. Below are the 5 best practices of email marketing: Responsive […]

  • Personal Branding

    Personal Branding

    The Importance of Personal Branding Personal branding is different to corporate branding: corporate branding focuses on a product or service whereas personal branding’s focus is on the person. “The unique combination of skills and experiences that make you you.” (Brand Yourself, n/a) In the digital era we are living today, anything can be a brand, […]

  • An Overview of One Element of Apple’s Extended Marketing Mix – Promotion

    An Overview of One Element of Apple’s Extended Marketing Mix – Promotion

    According to Forbes, Apple was the world’s first most valuable brand in 2018. (Forbes, 2018) Apple uses both inbound (such as blogs, videos and social media channels) and outbound (such as TV advertisements, magazine advertisements, billboards and posters) marketing technics to promote and introduce their products. Apple offers a wide variety of innovative hardware and […]