Category: Marketing
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Email Marketing Best Practices
Email marketing is still the most effective way to reach audience. It is about delivering valuable content to the right person to the right time. In the digital era, however, people are bombarded emails every day and it is challenging for marketers to stand out. Below are the 5 best practices of email marketing: Responsive […]
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An Overview of One Element of Apple’s Extended Marketing Mix – Promotion
According to Forbes, Apple was the world’s first most valuable brand in 2018. (Forbes, 2018) Apple uses both inbound (such as blogs, videos and social media channels) and outbound (such as TV advertisements, magazine advertisements, billboards and posters) marketing technics to promote and introduce their products. Apple offers a wide variety of innovative hardware and […]