Category: Digital Marketing

  • How to Use TikTok for Business Purposes

    How to Use TikTok for Business Purposes

    If you are a business, TikTok could be a great channel to build brand awareness, gain new followers and convert them into customers. Due to the fact that many brands have just started discovering the potential in TikTok, the competition is relatively low at the moment.   TikTok Users Although, TikTok users are typically from […]

  • Post Pandemic Shopping Behaviour – The Rise of Social Commerce

    Post Pandemic Shopping Behaviour – The Rise of Social Commerce

    The pandemic outbreak in 2020 forced businesses to rethink their entire marketing strategy. Those heavily relied on their brick-and-mortar presence had to find new ways to survive. This led modern trends, such as eCommerce and social commerce supercharged overnight. – says Carl Hutchinson in one of Retail Week’s recent articles. (C., Hutchinson, 2021) Those who […]

  • The Power of User Generated Content (UGC)

    The Power of User Generated Content (UGC)

    2020 was the year of pandemic and it is not a surprise that it left businesses with tight marketing budget. Many businesses struggled with content creation too because due to lockdown creative companies were not able to create professional contents for their clients. Thus, businesses were forced to refrain their online marketing. As a result, […]

  • The Ins and Outs of Influencer Marketing

    The Ins and Outs of Influencer Marketing

    Long time gone when influencer marketing was limited to celebrities and a few dedicated bloggers. Today there are lots of different influencer types – from mega to nano, from fashion to food & drink you can collaborate as a business. Free and paid influencer finding tools make it easier for brands to find the right […]

  • How to Utilise Social Media Trends as a Small Business in 2021

    How to Utilise Social Media Trends as a Small Business in 2021

    Social media is an ever-changing dynamic field with rapidly changing trends. What is trending today, may not be popular tomorrow. As a business, especially a small one, you constantly have to review the trends and alter your digital marketing strategy to keep yourself on the frontline. Here are some of the top trends on social […]

  • Emerging Digital Marketing Trends

    Emerging Digital Marketing Trends

    We all know that digital marketing is an ever-changing world. Techniques and strategies worked 1-2 years ago may not work anymore. Trends are constantly and rapidly changing and new technological features emerge. In this blog post I discuss emerging digital marketing trends to keep an eye on. Ephemeral Content Figure 1 Instagram Story Templates   […]

  • Capability Audit & SWOT Analysis

    Capability Audit & SWOT Analysis

    A Brief Introductory Overview   Chosen Organisation: Inception Group Limited When the company were set up: 2009 (Craft, 2020) Main products/services: Inception Group is an entrepreneurial company that owns and runs 6 unique brands and 12 different locations of bars, restaurants and clubs all over in London. (LinkedIn, 2020) Restaurants, clubs and bars: Cahoots, Barts, […]

  • Facebook Advertising Best Practices

    Facebook Advertising Best Practices

    What key objectives can be satisfied with Facebook advertising?   1. Awareness Awareness is about to tell people what makes a business different from its competitors. Awareness is generating interest in a business’ products or services and tell people why the business is valuable to them. (Facebook, n/a) Example: someone opens a party shop and […]

  • About Social Media Advertising

    About Social Media Advertising

    Among digital marketing essentials, such as SEO, email marketing, PPC (pay-per-click) advertising and content marketing, social media “perceived as the best marketing tool to advertise as it is cost effective, time efficient and it directly appeals the people present in any specific community.” (Tribulant, 2018) Digital Era A recent research by Hootsuite shows that the […]

  • Mobile App Review: Zara, Pretty Little Thing & River Island

    Mobile App Review: Zara, Pretty Little Thing & River Island

    Brief You will advise a successful retailer on how they could use a mobile app to improve their digital marketing. For the purpose of this assignment, you must choose one successful retailer to be your client. The client can a retailer in any category (i.e. a retailer that sells clothes, groceries, shoes, electronics, cosmetics, real […]