Category: Branding/Personal Branding

  • How to Utilise Social Media Trends as a Small Business in 2021

    How to Utilise Social Media Trends as a Small Business in 2021

    Social media is an ever-changing dynamic field with rapidly changing trends. What is trending today, may not be popular tomorrow. As a business, especially a small one, you constantly have to review the trends and alter your digital marketing strategy to keep yourself on the frontline. Here are some of the top trends on social […]

  • Shoppable Posts on Social Media

    Shoppable Posts on Social Media

    Those old days are long gone when we used social media only to find and follow our schoolmates, old friends and colleagues. A lot has changes since brands and businesses have discovered social media platforms and started reaching us with their posts and adverts. By the 21st century, the borders between browsing and buying have […]

  • Personal Branding

    Personal Branding

    The Importance of Personal Branding Personal branding is different to corporate branding: corporate branding focuses on a product or service whereas personal branding’s focus is on the person. “The unique combination of skills and experiences that make you you.” (Brand Yourself, n/a) In the digital era we are living today, anything can be a brand, […]